Executive Summary
The Investment
Thesis
Why The Arena at Town Square is the most compelling entertainment investment opportunity on Las Vegas Boulevard in a decade.
Why The Arena at Town Square is the most compelling entertainment investment opportunity on Las Vegas Boulevard in a decade.
Las Vegas has mega-arenas (T-Mobile, 20K), casino showrooms (1,200), and nightclubs (2,000). What it doesn't have is a premium 3,000–4,200 seat immersive entertainment venue purpose-built for both combat sports and live music - with 24/7 ancillary revenue.
Mid-size touring acts (1,500–4,000 draw) are underserved in Las Vegas. They're too big for casino lounges and too small for T-Mobile Arena. Brooklyn Bowl (2,500 cap) and House of Blues (1,800 cap) are the closest comps - but neither was designed for combat sports, and neither offers premium tiered seating.
A concentric theater-in-the-round with 4 premium tiers (Ring Bar, Dinner Theater, GA Bowl, VIP Skyboxes) that generates revenue from every seat at every price point - from $45 GA to $500 ringside - while operating 24/7 as a gym, restaurant, and museum.
Adaptive reuse of an existing 150,000+ SF steel-frame building at ~$466/SF all-in vs. $600–$800/SF ground-up. 18-24 Month timeline. 12+ acre parcel on Las Vegas Blvd with ~200 surface parking spaces. Golden Gloves Nevada franchise opportunity (in discussions). Alternative sites and ground-up options also under evaluation.
The project targets the Las Vegas Boulevard corridor at Town Square - one of the highest-traffic retail and entertainment zones in Nevada, just south of Mandalay Bay. The primary target site is a 151,200 SF building on a 12.26-acre parcel, currently vacant and suitable for adaptive reuse at a fraction of on-Strip land values. This location arbitrage is the foundation of the deal. If this site is not secured, the operating model and revenue projections are portable to alternative facilities of comparable scale in the Las Vegas market.
Traditional venues rely on ticket sales and basic concessions. The Arena generates income from boxing, concerts, gym memberships, bottle service, VIP parking, skybox leases, naming rights, sponsorships, media streaming, a standalone restaurant, retail, and more - 24/7/365.
No reliance on Live Nation or AEG. Arena Operations LLC acts as the promoter - retaining 100% of ticket revenue and controlling talent costs. Artist guarantees at $20K–$50K/show for this capacity tier are well within range for profitable self-promotion.
The Arena is pursuing a territorial franchise for Golden Gloves Nevada - which would provide exclusive amateur boxing content, year-round club shows, annual tournaments, and a built-in athlete pipeline with brand recognition and community engagement. No other venue in Nevada is pursuing this partnership.
Every event is broadcast-ready from day one via LVSH Studios - our in-house creator platform. PPV boxing, live concert streaming, sportsbook data feeds, and branded content create a media layer on top of the physical venue.
Owned by Lavish Enterprises, Inc. (OTC: VXIT) - providing liquidity, transparency, and regulatory compliance. The subsidiary LLC structure isolates risk while enabling public market access for future capital raises.
Explore the venue design, financials, and the team that will make it happen.